Warning: fopen(/tmp/jnewslibrary-4nJL8t.tmp): failed to open stream: Disk quota exceeded in /home/syyfiiaq/satoripulse.com/wp-admin/includes/class-wp-filesystem-ftpext.php on line 139

Warning: unlink(/tmp/jnewslibrary-4nJL8t.tmp): No such file or directory in /home/syyfiiaq/satoripulse.com/wp-admin/includes/class-wp-filesystem-ftpext.php on line 142
Friday, September 22, 2023
SATORI PULSE
  • Home
  • Computers
  • Laptop
  • Apple
  • Camera
  • Industry Tech
  • More
    • Gaming
    • Smartphone
    • Applications
    • VPN
    • Wearable
  • Products
SHOP
SATORI PULSE
No Result
View All Result

iGaming, Cryptocurrency, and NFTs Critical to Casino Industry’s Post-Pandemic Future, Says Info-Tech Research Group

admin by admin
May 19, 2022
Home Industry Tech
Share on FacebookShare on Twitter


Info-Tech’s findings reveal that the casino industry is at the precipice of significant change. Operators need to consider what is happening in the external environment that directly influences what changes will need to be made within the four walls of the casino.

“Many casinos are going through a slow rate of progress and pace of change,” says Larry Fretz, vice president of Gaming and Hospitality Research at Info-Tech Research Group. “Since many casinos are faced with the challenges of the pandemic and meeting the expectations of consumers, the objective is for operators to accomplish the Casino Floor of the Future, taking advantage of the many opportunities that could increase revenue and maximize share of wallet.”

The new report details three external environments that have a direct influence on casinos. These changes are:

  1. Demographic Transition – Operators have an eye on the future, and the future lies with the younger demographics. With Gen X and Baby Boomers aging out, casinos must consider a different audience, enhancing the land-based casino gaming experience to sway this new generation of customers. Strategically planning and investing in young bettors, their expectations, and their needs is an advantageous future-forward approach.
  2. Digital Consumer Lifestyle – Sports betting and iGaming are incredibly important attributes to the decisions casinos should make around players and assets. This evidential increase in revenue has helped casinos get through the pandemic. Operators must make sure they provide an omnichannel experience that factors in these revenue streams.
  3. Health and Safety Habits – Casino operators should consider high-tech/low-touch solutions, with manufacturers becoming increasingly focused on innovating products and platforms for the health and safety mindset. In the reopening phase, there was an emphasis on barriers, social distancing, and cleaning investments. Now, the emergence of higher-end technology-related innovations has induced the need and desire for digital transformation and adoption.

“With digital transformation in mind, casinos must understand what innovative products and solutions are on the horizon that will allow for the expansion of operations and survival of the industry,” explains Fretz. “It is the role of IT to help their casino adopt technologies with an eye to long-term technical and business impacts.”

Six Enabling Trends From Info-Tech’s Casino-as-a-Platform Report:

As casinos incorporate new technological innovations, they must remember that hospitality has always been, and will always be, about the people. A casino-as-a-platform strategy begins with the operator’s needs but ends with the creation and enhancement of a player-centric experience.

Info-Tech recommends focusing on an analyst’s investigation of strategic foresight. This methodology helps the IT department and the business process what is happening in the organization’s external environment to guide ideation and opportunity identification.

As a methodology, strategic foresight flows from the identification of signals to clustering the signals together to form trends and uncover what is driving the trends in determining which strategic initiatives are most likely to lead to success on an industry level.

The following six trends outlined in Info-Tech’s report should be top of mind for IT leaders in the casino and gaming industry as they navigate the new landscape:

  1. Brick & Click – The integration of mobile will steer casinos toward an omnichannel approach that opens the doors for an integrated and holistic iGaming and Sports Betting experience. Now is the time to look more seriously at diversifying into the digital world for relevancy, comparative strength, revenue growth, and resiliency.
  2. Intangible Value Creation – Cryptocurrency and NFTs enable the play-to-earn model, a modern crypto approach that can be leveraged to incentivize play on the casino floor. With casinos hosting gift days and creating unique and collectible chips and cards, NFTs could be the next iteration of this concept. For this to work, casinos and game makers must consider designing and implementing a blockchain-powered gaming machine that enables the play-to-earn model, improving loyalty and retention, increasing time-on-device, and growing revenue.
  3. Hyper-Personalization 2.0 – Casino marketing is antiquated. It has historically focused on a direct-mail approach, commonly sending promotions and bonuses via email or printed materials weeks after the player has already left the floor. Casinos should be leveraging behavioral attributes and real-time data to tailor offer messages in the moment.
  4. Smart Pit – In terms of features and improvements, slot machines have received more attention, boasting rich data sets to analyze, 4K resolution, 4D immersion, and large signage. Table games have become the outlaw, excluded from the benefits of technological innovation because of many operators’ slow pace of change. Due to the impacts of the pandemic, more and more casinos have started to embrace the elements of the Smart Pit, but it still needs to gain more traction in the industry.
  5. Consumer Adaptive – Unconventionally, the casino floor is beginning to adapt to the player and their desire for convenience through technology. Casinos need to meet consumer tech expectations and expand options while reducing physical touchpoints, hardware, and interfaces.
  6. Ready Player Z – The pandemic heightened the millennial-to-Gen-Z cultural transition. The industry is exploring what investments will successfully draw in this sociable and experience-loving demographic of the future.

For each of the trends presented, the report provides case studies and actionable recommendations that IT leaders in the gaming and casino industry can implement immediately.

The comprehensive report is now available. To learn more about each trend, download and read the full Future of Casino-as-a-Platform report.

To learn more about Info-Tech Research Group and to download the latest research, visit infotech.com and connect via LinkedIn, Twitter, and Facebook.

Media professionals are encouraged to register for Info-Tech’s Media Insiders Program for more research and insights. This program provides unrestricted, on-demand access to IT, HR, and software industry content and subject matter experts from a group of more than 200 research analysts. To apply for access, contact [email protected].

About Info-Tech Research Group
Info-Tech Research Group is one of the leading information technology research and advisory firms in the world, proudly serving over 30,000 IT professionals. The company produces unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. For 25 years, Info-Tech has partnered closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

SOURCE Info-Tech Research Group



Tags: casinocriticalCryptocurrencyFutureGroupiGamingIndustrysInfoTechNFTspostpandemicResearch
admin

admin

Next Post
Metaverse & AR/VR creation platform for kids

Metaverse & AR/VR creation platform for kids

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

Adam Boulton: The glimmers of hope and reasons to be cheerful as 2022 ends | UK News

Adam Boulton: The glimmers of hope and reasons to be cheerful as 2022 ends | UK News

December 25, 2022
New Bedford ‘In a Competition’ for Offshore Wind

New Bedford ‘In a Competition’ for Offshore Wind

July 18, 2022

Trending.

Filling the skills gap: Industrial tech teacher readies students for … – Shaw Local News Network

Filling the skills gap: Industrial tech teacher readies students for … – Shaw Local News Network

May 4, 2023
Asyad Group launches second ship made in Duqm Drydock

Asyad Group launches second ship made in Duqm Drydock

September 20, 2022
Global Times: Xi leads China in boosting tech self-reliance, fostering … – InvestorsObserver

Global Times: Xi leads China in boosting tech self-reliance, fostering … – InvestorsObserver

May 30, 2023
BTU VC appeals for lecture theatre complex to enhance quality education – Modern Ghana

BTU VC appeals for lecture theatre complex to enhance quality education – Modern Ghana

May 28, 2023
Why martech scores low on priority for Indian marketers – ET … – ETBrandEquity

Why martech scores low on priority for Indian marketers – ET … – ETBrandEquity

April 3, 2023

Recent News

New Windows Updates Cause UNSUPPORTED_PROCESSOR … – Slashdot

New Windows Updates Cause UNSUPPORTED_PROCESSOR … – Slashdot

September 22, 2023
Earnix Announces New London Office, Unveils New Tech and … – The Bakersfield Californian

Earnix Announces New London Office, Unveils New Tech and … – The Bakersfield Californian

September 22, 2023
The tech jobs market is as strong as it ever was – TechCrunch

The tech jobs market is as strong as it ever was – TechCrunch

September 22, 2023

Categories

  • Apple
  • Applications
  • Camera
  • Computers
  • Gaming
  • Industry Tech
  • Laptop
  • Smartphone
  • VPN
  • Wearable

Tags

Announces big Billion Business CAGR China Companies Company data Digital Finance Forecast Future gaming Global Growth India Industry Innovation launches live Market million modern News Newswire online platform Reach Report Research security Series Size Software Tech technologies technology Times Top Trends USD watch World Yahoo
  • Privacy And Policy

© 2021 satoripulse

No Result
View All Result
  • Home
  • Computers
  • Laptop
  • Apple
  • Camera
  • Industry Tech
  • More
    • Gaming
    • Smartphone
    • Applications
    • VPN
    • Wearable
  • Products

© 2021 satoripulse

Cleantalk Pixel

Warning: fopen(/tmp/jnewsfirstload-VAo24k.tmp): failed to open stream: Disk quota exceeded in /home/syyfiiaq/satoripulse.com/wp-admin/includes/class-wp-filesystem-ftpext.php on line 139

Warning: unlink(/tmp/jnewsfirstload-VAo24k.tmp): No such file or directory in /home/syyfiiaq/satoripulse.com/wp-admin/includes/class-wp-filesystem-ftpext.php on line 142