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disruption."/><meta data-react-helmet="true" name="keywords" content="innovation, tech, technology, is tech good, is innovation dead, innovation meaning, next technology, best technology, most promising technology, tech investment, innovation solutions, water solutions, tech startup, waste management, infrastructure, venture capital, investing tech, innovative solutions"/><meta data-react-helmet="true" property="og:url" content="https://fortune.com/2022/04/20/embrace-tech-practical-innovation-solutions-startups-water-elaine-kelly/"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:title" content="Commentary: It’s time to embrace practical innovation"/><meta data-react-helmet="true" property="og:description" content="Practical innovation that makes life easier, better, or more efficient can be as sexy as complete industry disruption."/><meta data-react-helmet="true" property="og:site_name" content="Fortune"/><meta 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