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TIFIN’s wealth division this week launched a new offering that aims to personalize the experience of wealth management clients via next-generation tech.
Billed as a “first-of-its-kind platform for client personalization,” TIFIN Wealth is leaning on artificial intelligence, machine learning and data science to meet the demands of investors who have come to expect frictionless, tailored experiences when it’s time to handle business.
The software integrates more than a dozen tools focused on personalizing client engagement and providing actionable recommendations to advisory firms who want to grow. The platform also sets out to answer questions for wealth managers like which clients to focus on and the most efficient way to personalize.
Company leaders believe the announcement is a big move toward providing access to the type of AI-powered personalization typically seen in other major consumer and e-commerce platforms to advisory firms.
“We are delighted to bring TIFIN Wealth to the market,” Niharika Shah, chief growth officer for TIFIN Wealth, said in a statement. “The wealth management industry can now harness the power of personalization and real-time intelligence to drive growth similar to consumer-oriented platforms.
“We believe this platform is a huge step in advancing the industry’s heightened focus on client-centricity in a modern way.”
The minds behind TIFIN Wealth say advisors can build stronger client profiles by analyzing data and behaviors. Investment algorithms built into the platform provide actionable recommendations across different wealth stages, and automation tools facilitate ongoing communication with prospects and clients.
TIFIN Wealth also provides AI-backed tools for personal investment proposals, financial microplans, risk assessments, financial personality discovery, private market investing and digital charitable giving.
“Modern personalization is a proven approach to engage users and drive growth outcomes. We know this from e-commerce platforms. TIFIN Wealth is now bringing this to the world of wealth management.” Vinay Nair, founder and CEO of TIFIN, said in a statement. “We invite firms to partner with us and leverage our expertise in wealth, investments and AI for better client outcomes.”
Scroll down to get caught up on other recent fintech news you might have missed in our Wealthtech Weekly recap.
