Baby stroller and pram market size to grow by USD 1438.82 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics

NEW YORK, Jan. 17, 2023 /PRNewswire/ — The global baby stroller and pram market size is estimated to increase by USD 1,438.82 million. The market’s growth momentum will progress at a CAGR of 6.12%.

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Global baby stroller and pram market – Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

Global baby stroller and pram market – Vendor analysis
Vendor Landscape – The global baby stroller and pram market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer baby stroller and pram in the market are Artsana Spa, Baby Bunting Group Ltd., Baby Trend Inc., BRITAX ROMER Kindersicherheit GmbH, Bugaboo North America Inc., Combi Corp., CYBEX GmbH, Dorel Industries Inc., Evenflo Co. Inc., HunyHuny Overseas Pvt. Ltd., Inglesina USA Inc., Johnston Prams and Buggies Ltd., Newell Brands Inc., Nuna International BV, Peg Perego SpA, Pigeon Stroller, Reliance Retail Ltd., SND Digital Retails LLP, Summer Infant Inc., and TRIOS VENTURES PTY LTD and others.
The global baby stroller and pram market is at its growing stage. This implies that the market in focus is characterized by the changing lifestyles coupled with rise in single-parent and nuclear families, innovation and portfolio extension leading to premiumization of products, and the growing demand for multifunctional baby strollers.

Vendor offerings –

• Artsana Spa: The company offers baby strollers and prams under the brand Recaro Kids.

• Baby Bunting Group Ltd: The company offers baby strollers and prams such as Childcare Vogue Lite Stroller Grey, Uppababy Vista V2 Stroller Black and Jengo Strand Pram And Bassinet-Moon.

• Baby Trend Inc: The company offers baby strollers and prams such as Expedition 2-in-1 Stroller Wagon PLUS, Sit N Stand 2.0 Stroller and Passport Bassinet Stroller.

• BRITAX ROMER Kindersicherheit GmbH: The company offers baby strollers and prams such as B-AGILE M, B-AGILE R and B-AGILE DOUBLE.

• Bugaboo North America Inc: The company offers baby strollers and prams under the brands Lynx and Donkey 5 Mono.

• For Details on vendor and its offerings – Buy the report!

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Global baby stroller and pram market – Segmentation assessment

Segment Overview
Technavio has segmented the market based on distribution channel (offline and online), end-user (baby comfort stroller, baby buggies, baby comfort pram, baby 3-wheeler stroller, and baby tandem stroller), and geography (Europe, North America, APAC, South America, and Middle East and Africa).

• Segment Description – The market share growth of the offline segment will be higher than the other segments during the forecast period. Customers choose to purchase strollers and prams from specialty stores due to the product knowledge and personalized guidance the sales staff offers. It enables customers to comprehend better the latest features included in baby strollers. Specialty retailers, who make up more than 60% of the offline industry, will drive market growth during the forecast period.

Geography overview
By geography, the global baby stroller and pram market is segmented into Europe, North America, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global baby stroller and pram market.

• Europe will account for 32% of the market’s growth during the forecast period. Infant strollers are widely used in Europe due to the relative rise in household disposable income that has allowed working parents to spend more on baby care-related items, including car seats, strollers, prams, cribs, and other items over the years. This gave the suppliers an excellent opportunity to expand and break into the European baby stroller and pram market. Additional elements that contributed to the expansion of this industry include rising urbanization, parents’ shifting lifestyles, dual-earner households, and exposure to online platforms.

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Global baby stroller and pram market– Market dynamics

Leading drivers – The changing lifestyles coupled with the rise in single-parent and nuclear families are notably driving the market growth. Single-parent households and nuclear families look for baby care options that could simplify and make their lives easier. One of their biggest concerns is getting the child from one place to another. Strollers and prams are the most popular choices among parents for conveniently and comfortably transporting infants. The demand for baby strollers and prams is being driven by the rising number of nuclear families and single parents around the world. This trend is expected to significantly contribute to the market’s growth over the forecast period.

Key trends – Emerging demand for eco-friendly strollers is the key trend in the market. In order to prevent their children from being hurt, modern parents are very concerned about the materials used to build baby strollers. Parents of newborns are curious about the manufacturing processes, dangers associated with the chemicals used in the stroller’s production, and stroller reusability while buying a stroller for their infant. As a result, businesses that offer baby strollers place a greater emphasis on adhering to safety regulations and providing clients with baby strollers that are environmentally friendly. Due to the recent trend of adopting eco-friendly baby items, including strollers, there will be an increase in demand for this sort of stroller throughout the projected period.

Major challenges – The short life cycle of baby strollers and prams is the major challenge in the market. Baby equipment like strollers and cradles need to be adjusted to a child’s age, weight, and size because babies grow quickly. Furthermore, it is uneconomical for customers to frequently change the stroller’s size due to the high price of baby strollers and prams. Baby strollers have expiration dates, and customers are advised not to use them once they reach their expiry dates as, over time, the sun can damage the products. Customers may opt not to purchase baby strollers or prams as a result, which may reduce the volume of these products’ sales over the forecasted period.

Driver, Trend & Challenges are the factor of market dynamics which states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this baby stroller and pram market report?

• CAGR of the market during the forecast period

• Detailed information on factors that will drive the growth of the baby stroller and pram market between 2023 and 2027

• Precise estimation of the size of the baby stroller and pram market and its contribution to the parent market

• Accurate predictions about upcoming trends and changes in consumer behavior

• Growth of the baby stroller and pram market across Europe, North America, APAC, South America, and Middle East and Africa

• A thorough analysis of the market’s competitive landscape and detailed information about vendors

• Comprehensive analysis of factors that will challenge the growth of baby stroller and pram market vendors

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Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Distribution Channel

7 Market Segmentation by End-user

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

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